Referrers have choices, and if your competitors offer simpler, more attractive rewards, your potential promoters might choose them over you.

Staying ahead in the referral game means:


✅ Understanding what competitors are offering and adjusting accordingly.


✅ Positioning your dealership’s referral program as the best choice.


✅ Ensuring your rewards remain competitive and attractive.

Here’s how to analyze and outperform competitor programs so your dealership gets the referrals, not them.

 

1. Research & Compare Other Dealership Referral Programs

Start by identifying what competitors are offering:


🔹 Visit their website and referral program pages.


🔹 Check social media for referral promotions they may be running.


🔹 Sign up as a customer and see how their referral process works.

 

2. Identify Weaknesses in Their Referral Program

Competitor programs often have flaws you can exploit to make your program look stronger. Look for:

🔹 Difficult sign-up processes – Does their program have too many steps?

🔹 Low referral payouts – Are they offering less than you?

🔹 Limited reward options – Do they only offer cash when you could offer perks?

 💡 Highlight these weaknesses in your marketing! Example: “No long sign-ups - get your reward in one click with us!”  

 

3. Make Your Referral Program the Better Choice

Once you know what others are offering, adjust your program to stand out:

🔹 Offer slightly higher incentives than competitors.

🔹 Make it easier to participate (instant sign-up, QR codes, mobile-friendly process).

🔹 Provide unique rewards that competitors aren’t offering (VIP dealership perks, exclusive

💡 If a competitor offers $100 per referral, test a tiered reward system (e.g., $100 for the first referral, $150 for the third).  

 

4. Market Your Competitive Edge

Once your program beats the competition, make sure customers know it!

🔹 Update your website to highlight why your referral program is better.

🔹 Run digital ads comparing your program to competitors ("Bigger rewards, easier process!").

🔹 Use customer testimonials to showcase success stories.

 

Your referral program should be the clear winner. Start your competitive analysis today and make the necessary updates to dominate the referral game! 🚀✨

Your Reward Program ➞