Rewards Program
🔄 Reactivating Promoters: How to Keep Referrals Flowing Over Time
Many referral programs see a surge in activity at launch, but over time, promoters become less engaged - even those who were once enthusiastic. This doesn’t mean they’ve lost interest; they might just need a fresh reason to refer again.
A strong reactivation strategy:
✅ Keeps past promoters engaged – A referral program isn’t a one-time event; it should be ongoing.
✅ Encourages long-term participation – Instead of one-off referrals, build a network of repeat promoters.
✅ Boosts word-of-mouth marketing – Active promoters drive consistent dealership growth.
Here’s how to reignite interest and keep your referral pipeline full.
Identify Who Needs to Be Re-Engaged
Your first step is to analyze referral data and see who has stopped participating. Look for:
🔹 Past promoters who referred in the past but haven’t recently.
🔹 Customers who signed up but never made a referral.
🔹 People who engaged with promotions but didn’t follow through.
Reach Out with Personalized Messaging
A generic reminder won’t work - instead, personalize your re-engagement messages:
📩 “We Miss You!” Campaign – "Haven’t referred in a while? Here’s a special bonus just for you!"
🎉 Exclusive Offers for Returning Promoters – Offer limited-time bonus rewards for previous promoters who make another referral.
📊 Show Their Past Success – "You earned $250 in rewards last year - let’s make this year even bigger!"
Offer a Fresh Incentive to Spark Interest
If people aren’t referring, it could be time for a new reward structure. Consider:
🔹 Higher payouts for a limited time (e.g., "This month only, get 2X referral rewards!").
🔹 New types of rewards (e.g., dealership perks instead of just cash).
🔹 Milestone incentives (e.g., "Refer 3 friends this quarter and unlock a VIP dealership experience!").
Recognize & Celebrate Returning Promoters
People love recognition - make them feel valued, and they’ll stay engaged.
🔹 Publicly highlight returning promoters with social media shoutouts.
🔹 Use promoter leaderboard to feature “Promoter of the Month” with a small extra bonus for engagement.
🔹 Send a thank-you message when past promoters refer again.
Your referral program should be a long-term sales engine, not just a one-time campaign. Start reactivating your past promoters today and watch referrals start flowing again! 🚀