We get it, you’re busy closing deals, following up with leads, and handling customer interactions - you don’t have time to figure out what to post every day. But here’s the truth: If you're not consistently posting on social media, you’re losing sales opportunities.

✅ Customers check social media before walking into a dealership - if they don’t see you, they won’t think of you.


✅ Consistent posting builds trust and keeps your name top-of-mind when someone is ready to buy.


✅ Referrals and leads come from visibility - more content means more engagement, more conversations, and more deals closed. 

So, how do you create a social media system that runs itself while still driving results? Let’s break it down.

 

1. Set a Posting Schedule That Works for You

You don’t need to post every day - but you do need to post consistently so potential buyers see your name regularly.

🔹 3-5 posts per week is the ideal balance for engagement.


🔹 Mix promotional, engagement, and customer-driven posts to keep your content fresh.


🔹 Adjust posting frequency based on audience activity and platform trends.

🔹 Set a monthly content day where you create all posts in one sitting - it’ll save time and keep your content fresh.

 

2. What to Post Each Week

🔹 Inventory Spotlights – Feature best-selling models, new arrivals, or limited-time offers.


🔹 Customer Testimonials – Showcase happy buyers to build trust and social proof.


🔹 Referral Program Reminders – Keep the program visible and encourage participation.

 

3. Automate Your Social Presence to Free Up Your Time

🔹 Pre-schedule posts to go live automatically - this way, you stay active even when you’re busy selling.


🔹 Use recurring posts for important reminders (like the referral program or dealership events).


🔹 Keep an eye on engagement - respond to comments & messages to stay interactive without being glued to your phone.

 💡 Use saved replies for common questions to respond quickly to DMs and inquiries.  

 

Set up your scheduling system today, and let social media work for you while you focus on selling more cars! 🚗💨