Did you know? People are 10x more likely to engage with a video than a static post. That means if you’re not using Reels, TikToks, or YouTube Shorts, you’re missing out on leads.

Your potential customers scroll through social media every day. A great video can:


✅ Make you stand out in their feed and keep you top-of-mind.


✅ Showcase your personality and build trust with potential buyers.


✅ Turn views into DMs, test drives, and sales.

And the best part? You don’t need fancy equipment or hours of editing - just your phone and a few simple strategies. Let’s break it down.

 

1. What Makes a Car Sales Video Go Viral?

Not all videos get views - some flop, while others take off. Here’s what makes the difference:

🔹 Hook Viewers in 3 Seconds – The first words out of your mouth should grab attention! Example: “This car does 0-60 in 3.5 seconds! Let me show you.”

🔹 Keep It Short & Engaging – Aim for 10-30 seconds per video. Example: A quick walk-around of a car’s top 3 features.

🔹 Use Trending Audio & Hashtags – Instagram & TikTok push videos with popular sounds to a larger audience. Go to TikTok’s trending sounds page and pick a catchy one!

 💡 Videos with text overlays & captions get 40% more engagement - use them!  

 

2. What Kind of Videos Should You Post?

Not sure what to film? Start with these winning ideas:

🔹 Car Feature Highlights – Show off a cool feature that buyers love. Example: “Did you know this car can park itself?”

🔹 Test Drive Reactions – Film a real customer’s first impression behind the wheel. Example: “Watch her reaction when she steps on the gas!”

🔹 Referral & Promo Reminders – Keep your referral program visible with quick reminders. Example: “Tag a friend who needs a new car - you could BOTH earn rewards!”

 

Video is your most powerful tool - use it! Whether it’s a quick walk-around or a behind-the-scenes look at the dealership, short, engaging videos build trust and generate leads. Grab your phone, hit record, and start posting videos that turn views into sales! 📹