Just because the deal is done doesn’t mean the relationship should end. Customers who had a great buying experience are your best source for repeat sales and referrals. But if you don’t stay connected, they’ll forget about you.

✅ Happy customers bring in more referrals - people trust recommendations from friends.


✅ They’re more likely to return when it’s time for their next car.


✅ Staying engaged keeps you top-of-mind - so when someone in their network needs a car, they think of you first.

So, how do you stay connected without overwhelming them? Let’s break it down.

 

1. Keep Your Name in Their Inbox

🔹 Send a post-sale thank-you message. A simple “Congrats on your new car! Let us know if you need anything” keeps the relationship warm.


🔹 Check in at key moments. Follow up after 6 months and 1 year with a “How’s your car treating you?” message.


🔹 Offer exclusive deals for repeat buyers. A VIP discount for returning customers keeps them loyal.

🔹 People are more active on social media and online shopping during weekends, making it the perfect time to send a one-click email blast to all promoters using Turbo Referrals. This ensures they see the latest referral bonus and act while engagement is high.

 

 

2. Engage Them on Social Media

🔹 Like and comment on their posts occasionally to stay visible.


🔹 Invite past customers to follow your dealership’s page.


🔹 Send updates about new models, trade-in offers, or referral bonuses.

 

A sale isn’t the end - it’s the start of a long-term relationship. Staying in touch with past customers keeps your name top-of-mind when they or someone they know needs a new car. Stay connected, and your customers will do the selling for you!💰