Getting people to scan your QR code is just the first step—what happens next is what truly matters. If someone scanned your QR code but didn’t buy a car on the spot, that doesn’t mean they’re not interested. They’ve already shown engagement, and now it’s up to you to turn that interest into a conversation, and that conversation into a sale.

✅ Know What Interests Your Customers – Tracking which cars they are interested in to tailor your follow-up messages.


✅ Turn Browsers into Buyers – Just because they didn’t submit a form doesn’t mean they won’t with the right follow-up.


✅ Reconnect with Lost Leads – Customers who visited your page once may just need a small push to move forward.

So, how can you use QR codes to track customer interest, understand their intent, and follow up effectively? Let’s break it down.

 

 

1. Understanding What Happens After a QR Code Scan

Once a customer scans your QR code, they land on your personal dealership page, where they can:

🔹 Browse your dealership’s inventory and check out different vehicles.


🔹 Submit an inquiry on a vehicle they’re interested in.

🔹 Submit a general inquiry.


🔹 Sign up as a promoter to refer their friends and family.

 

 

2. What You Can Track

With Turbo Referrals, you can track how many people visit your page, which cars they engage with, and how many sign up to promote you.

🔹 How many people visited your shopping page – If visits are high but contact form submissions are low, it may mean customers are browsing but not finding what they need.


🔹 Which vehicles they submitted contact forms on – This shows which models are generating the most interest, allowing you to prioritize follow-ups and promote similar vehicles.


🔹 How many people signed up as promoters – A growing promoter base means your referral network is expanding—but if referrals aren’t converting, you may need to re-engage inactive promoters or improve reward incentives

 

 

3. How to Follow Up & Convert Interest into Sales

Many customers will browse but not take immediate action—this is where the right follow-up can turn engagement into a sale. Best ways to re-engage customers based on their activity in Turbo Referrals.

🔹 If they submitted a contact form, follow up immediately with next steps: "Thanks for your interest in the [Car Model]! Want to come in for a test drive this week?"

🔹 If they signed up as a promoter, thank them and remind them how easy it is to refer others: "Excited to have you as a promoter! Don’t forget—every referral earns you [Reward Amount]. Share your link and start earning today!"

 

 

Your QR code is a powerful tool—use it wisely, follow up effectively, and watch your sales grow! 💰