📋 What This Guide Covers
This guide explains what promoters are, how they work inside Turbo Referrals, and why they are valuable to your dealership. You’ll learn how promoters help generate new leads, how they are connected to Team Members, and what actions you can take to manage them. By the end, you’ll know how to use promoters to your advantage, create steady streams of trusted leads, and drive more sales with less effort.
📋 How Promoter Works
Promoters are customers who bring your dealership new referrals. Any customer can sign up as a promoter for either the dealership as a whole or for a specific Team Member.
When a customer signs up as promoter, they receive their own referral link. This link is automatically connected to the dealership or the Team Member they chose. The referral page shows dealership information or Team Member details, depending on how the promoter registered.
Each referral link also displays 🎁 Referred by [Promoter Name] so that anyone opening the link can see who shared it. This creates trust, friends and family are more likely to click through and start shopping when they see the recommendation came from someone they know.
When someone uses a promoter’s link to shop or reach out, that lead is automatically connected back to both the promoter and the linked Team Member or dealership. This ensures credit is always tracked in the portal and every referral is tied to the right source.
📋 Controls and Actions Available
Controls for Dealership Users
Admins and Members all have tools to manage promoters. Dealership Admins have full visibility and control over all promoters in the program, while Members can only view and manage the promoters they personally signed up. All dealership users can:
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Add a Promoter: Manually add a customer into the program.
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Invite a Promoter: Send invitations so customers can sign up and receive their referral link.
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View All Promoters: Access a complete list of every active promoter.
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View Promoter Analytics: Track the leads and traffic linked to each promoter.
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View the Promoter Leaderboard: See which promoters are bringing in the most leads.
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Update Promoter profile: Edit information for any promoter in the program.
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Resend Promoter Link and QR Code: Provide referral details again if a promoter requests them.
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Remove Promoters: Remove a promoter from the program if necessary.
Controls for Dealership Admins
Admins have some additional control:
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Notify Promoters of New Rewards: Share updates when new rewards are available.
Actions Available to Promoters
Promoters also have their own tools to stay engaged in the program. They can:
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Share Their Referral Link and QR Code: Send to friends, family, or anyone looking for a vehicle.
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Add Turbo Card to Their Phone: See live updates on the leads and sales they bring in.
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Leave the Referral Program: Opt out of the program on their own.
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Update Email Settings: Update email preferences for marketing email
💡 Tips & Tricks to Help You Succeed
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Invite every happy customer: Ask buyers and service customers to join as promoters before they leave the dealership.
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Encourage Team Members to use their links: Remind Team Members to give out their referral link or QR code at every customer touchpoint.
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Make QR codes visible: Place QR codes on business cards, posters, and in the showroom so customers can easily sign up as promoters.
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Keep promoters motivated: Use the Notify Rewards tool to let promoters know about new rewards right away.
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Recognize top promoters: Share leaderboard highlights in dealership meetings or reward the highest-performing promoters each month.
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Follow up with promoters: If someone hasn’t shared in a while, resend their link and QR code to keep them engaged.